Effective Communication Process Samples †MyAssignmenthelp.com

Question: Discuss about the Effective Communication Process. Answer: Introduction Every company, in order to become successful in the long run, requires a background of effective communication process. Commonly, by the word communication, people understand that it is a process of interaction with others on a daily basis for the purpose of exchanging information. But, at the Organizational level, communication is divided into internal and external communication. Internal communication deals with the communication among the internal stakeholders and themanagement of an organization, whereas external communication is the communication process that focuses on the audiences outside the organization (Tankosic Ivetic and Mikelic 2017). Both the internal and external communication together, is identified as corporate communication. In the recent times, the increasing use and development of various forms of social media has influenced the internal and external communication of business organizations in a positive way, which will be discussed in the following paragraphs. Main Body It is the goal of every business organization to expand its business at a global level, and as businesses are becoming competitive and global increasingly, the social media is having a significant role play in removing communication problems at a global level and bridging distances for enabling relationship developments, which is a key element for all businesses (Wang Pauleen and Zhang 2016). Social media is basically a platform, consisting of web-based internet networks, where users are able to communicate with others and share information in a collective manner. Social media can also said to be the platform that enables social interactions with the use of technology that includes any combination of pictures, words, video or audio (Winograd and Verance 2017). With regards to the fact that social media is a platform, it is to be mentioned that social media has created various platforms like Twitter and Facebook, which has completely changed the manner of communication by family, frie nds and co-workers on a daily basis, through their participation in creating and sharing different types of messages, which has made communication more fast, easy and effective. Both, small and large companies have identified the importance of social media in their organization as it is something, which the customers as well as the employees are expecting more and more (McCann and Barlow 2015). It is so, because the use of social media sites like Facebook, twitter and LinkedIn are used at a large scale by people of almost all ages and also by the number of people, who are technically oriented, entering the workforce, grown up with the use of social media (Jussila Krkkinen and Aramo-Immonen 2014). Social media has made the internal and external communication of organizations smoother, smarter and faster. Due to the influence of social media, there is an emergence of a new environment of business in which, most of the employees have the desire and ability to use social media for interacting with managers, colleagues and customers for accomplishing work in a different way than using the traditional methods (Dwyer 2013). With regards to internal communication, the influence of social media has led to transformation and shift in strategies as social media has made a positive impact on various internal processes like recruitment and selection, incentives and rewards, communications, work role definition, leadership, training and development (Men 2014). With regards to the external communication, the social media has also created a positive impact. Websites like Yelp and Angies list allows and helps consumers in evaluating vendors. Moreover, Twitter is used for responding to concerns of consumers and Facebook enables the consumers to become fans. It is due to such reasons that social media is becoming a common part of all organizations and companies are accommodating these new realities (Montalvo 2016). The positive influence of social media on internal and external media has led to certain positive outcomes in the form of new public relations and marketing channels, customer acquisition, new approaches for communications and branding service and loyalty, collaborative innovations for developing products, recruitment of skilled candidates, who are difficult to find and increased engagement of employees (Mahajan 2015). Moreover, it has been observed that the active use of social media in organizations has made the employees more engaged with their companies. Social media is of great value to the organizations as they get people interacting and talking across borders, boundaries and soils (Dwyer 2013). It can be said that social media has a positive influence on the internal and external communication of organizations because it provides with certain benefits like greater transparency, responsibility, trust, innovation, and improved customer services (Tiago and Verssimo 2014). The use of social media by organizations leads to a positive impact on the experience of the consumer because of its dynamic capability, which helps in making adjustments in accordance with the changing needs over time (Schivinski and Dabrowski 2016). Also, the use of social media, unlike the traditional marketing techniques, involves exchange of information between consumers and the user generated content, which leads to greater advocacy and satisfaction and helps in building a strong customer engagement for the organizations, which uses social media as a marketing strategy (Ashley and Tuten 2015). Moreover, social media has changed the daily communication, which occurs externally and internally, by facilita ting a dynamic and interactive process to occur between organizations and individuals, which represent the voices of both the organization and the user. Although the social media has made a positive influence on the external and internal communications in business, it is to be mentioned that social media can also pose a potential risk if the organizations are not careful. Social media can be misused for various purposes, leading to internal and external negative consequences (Bove Thill and Raina 2016). Therefore, business organizations must maintain regulations on the use of social media, as much as possible, for the purpose of internal and external communications. Conclusion Therefore, it can be concluded by stating that in todays world, social media has become the most popular platform for sharing information and for communication, as social media has made communication much easier, faster, simpler and smoother. This is why it has been adapted by the business organizations to improve their internal and external communication, which is a key element of all organizations. The use of social media by organizations have led to better customer satisfaction, adaptability to their changing needs, better business strategies and has made global expansion of businesses easier and faster. Thus, it can be said that social media has a positive influence on the internal and external communication of business. Reflection From the above essay, firstly, I have learned that organizational communication is very much essential for the success of a business organization. Internal communication is the communication between the internal stakeholders and management, whereas, external communication is the communication between the organization and the outside audiences and customers of the business. I have learnt that social media is a platform of communication and sharing information, which is used by the people on a daily basis for sharing information in a collective manner. It is due to this that the business organizations use social media for the purpose internal and external communication and, the use of social media have made a positive influence on the internal and external business communication as it results in faster, simpler and easier communication, both internally and externally, expanding the business globally and in dealing with the changing needs of the customers. Moreover, from the essay, I found that the use of social media in internal and external communication has also made it possible for the organizations to communicate and deal with the consumer issues in a much more effective and efficient manner. I have also gained knowledge about the fact that companies, which have adapted social media for the purpose of external and internal communications as their marketing strategy, find their employees being more engaged with their organizations. Furthermore, I have also learnt that social media has resulted in positive outcomes by way of new public relations and marketing channels, customer acquisition, new approaches for communications, branding service and loyalty, collaborative innovations for developing products, recruitment of skilled candidates, who are difficult to find and increased engagement of employees. Although, from the whole essay, I have learnt about the positive influences of social media on internal and external business commun ication, I have also learnt that the use of social media can also pose certain potential risks as well, which can cause various problems in the internal and external communication of business. Therefore, in one hand, I find that business organizations must use social media for the purpose of internal and external communications as the main source of communication, instead of making minimal use of it because social media is the platform, as it is the most popular platform for sharing information and for communication. Organizations should make use of the various social media platforms like Facebook and Twitter to facilitate better communication, both internally and externally, in order to expand globally and run successfully. On the other hand, I think that although it is very much essential for the organizations to use social media for the purpose of internal and external communication, it is also important for the organizations to keep in mind the potential risks that social media can pose. Hence, the use of social media must be regulated as much as possible. For this purpose, I believe that the organizations must use effective security systems and take other safety measu res for protecting the internal and external communications and must not wrong use of social media. References: Ashley, C. and Tuten, T., 2015. Creative strategies in social media marketing: An exploratory study of branded social content and consumer engagement.Psychology Marketing,32(1), pp.15-27. Bove, C.L., Thill, J.V. and Raina, R.L., 2016.Business communication today. Pearson Education India. Dwyer, J 2013 Communication for Business and the Professions, Strategies and Skills, 5th ed., Pearson Education, Australia pp. 627-630. Jussila, J.J., Krkkinen, H. and Aramo-Immonen, H., 2014. Social media utilization in business-to-business relationships of technology industry firms.Computers in Human Behavior,30, pp.606-613. Mahajan, R., 2015. 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Tiago, M.T.P.M.B. and Verssimo, J.M.C., 2014. Digital marketing and social media: Why bother?.Business Horizons,57(6), pp.703-708. Wang, W.Y., Pauleen, D.J. and Zhang, T., 2016. How social media applications affect B2B communication and improve business performance in SMEs.Industrial Marketing Management,54, pp.4-14.